Logos and Social Media Kit
Story of Logo Design #1
Brandy Hehn, a two-time organ transplant recipient, designed the 2023 Green Shirt Day 5-year design in honour of Logan Boulet and his organ donation legacy. The design features 29 gold stars, 16 for those who lost their lives and 13 for those whose lives were forever changed during the Humboldt Broncos Bus crash in 2018. The design also includes the hashtag #LoganBouletEffect, which inspired 150,000 Canadians to register as organ donors. Brandy hopes the shirt design will spread awareness about Green Shirt Day and the Logan Boulet Effect to honour the Boulet’s and their contributions to organ donation awareness.
Social Media Posts & Suggested Messaging
Suggested Social Media Messaging
Facebook, Instagram, LinkedIn:
Let us remember the importance of sharing our wishes with our loved ones. The story of Logan Boulet, who made the selfless decision to become an organ donor and shared his wishes with his family, is a reminder of how one person’s actions can make a significant impact on others. His decision not only saved six lives but also inspired a nation and created a movement known as the #LoganBouletEffect.
#GreenShirtDay
Twitter:
Remember the #LoganBouletEffect on #GreenShirtDay. Logan’s decision to donate organs saved six lives and inspired a nation. Share your wishes with loved ones to make an impact.
Suggested Social Media Messaging
Facebook, Instagram, Twitter, LinkedIn:
In Canada, almost 90% of Canadians say they support organ donation, but only 32% have actually registered their intent to donate. Register-Tell Your Family-Be Inspired Visit greenshirtday.ca #LoganBouletEffect #GreenShirtDay
There are more than 4,000 Canadians waiting for a lifesaving transplant, and each year, approximately 250 people die waiting – you can make all the difference by registering your decision and talking to your family. Visit greenshirtday.ca #LoganBouletEffect #GreenShirtDay
One conversation can make all the difference. Talk to your family and loved ones about your wish to become an organ donor. Together, you and your family can save lives. Register-Tell Your Family-Be Inspired. Visit https://greenshirtday.ca/#LoganBouletEffect #GreenShirtDay
Did you know that everyone has the potential to be an organ donor regardless of age? The more Canadians register to donate, the greater the chance to save those who need transplants. Register-Tell Your Family-Be Inspired. Visit https://greenshirtday.ca/#LoganBouletEffect #GreenShirtDay
Registering is easy. All you need is your health card and a wish to save lives one day. Register-Tell Your Family-Be Inspired. Visit greenshirtday.ca/register #LoganBouletEffect #GreenShirtDay
Registering is easy. All you need is your health card and in 2 minutes you can register to be an organ donor. Register-Tell Your Family-Be Inspired. Visit: greenshirtday.ca/register #LoganBouletEffect #GreenShirtDay
Did you know that everyone has the potential to be an organ donor regardless of age? The more Canadians register to donate, the greater the chance to save those who need transplants. Register-Tell Your Family-Be Inspired. Visit https://greenshirtday.ca/ #LoganBouletEffect #GreenShirtDay
Did you know that those with existing medical conditions still have the potential to be organ donors? Register-Tell Your Family-Be Inspired. Visit greenshirtday.ca #LoganBouletEffect #GreenShirtDay
