Green Shirt Day Kickoff 2025 in Edmonton
February 19, 2025 (EDMONTON, AB) – For the first time, the national Green Shirt Day campaign is launching in Edmonton, marking a significant milestone in the movement inspired by Logan Boulet’s selfless decision to become an organ and tissue donor. The event highlights the powerful impact of the Logan Boulet Effect, which has inspired hundreds of thousands of Canadians to register as organ and tissue donors since 2018 and continues to spark life-saving conversations about organ donation.
At today’s event, Logan’s family officially unveiled the winning design of the 2025 Green Shirt Day T-shirt, selected from a national competition. The dynamic image of Logan taking a slap shot was created by artist Geoffrey Kehrig, a registered organ and tissue donor who grew up in Humboldt, Saskatchewan.
“After the bus crash, I purchased a Logan Boulet Humboldt Broncos jersey and I’ve proudly worn it while playing pick-up street hockey in my B.C. community,” Kehrig shared. “I’m inspired by Logan’s unselfish choices and his reverence and compassion for others.”
This seventh annual Green Shirt Day—set for April 7, 2025—honors the 16 lives lost in the 2018 Humboldt Broncos bus crash while continuing Logan’s mission to raise awareness about the importance of organ and tissue donation. Logan, who had spoken to his parents about his wishes, saved six lives with his organ and tissue donations on April 7, 2018. His act of kindness sparked a nationwide movement that continues to grow.
Spreading Awareness & Encouraging Conversations
“Logan’s legacy reminds us how important it is for Canadians to talk with their families about their organ and tissue donation wishes,” says Logan’s mother, Bernadine Boulet. “It will be up to families to give consent.”
Logan’s father, Toby Boulet, echoes this sentiment: “We would love that for every person who registers their intent to donate, they speak with four others about donation. Keep the conversation going… it’s so important.”
Green Shirt Day organizers are urging Canadians to take action by registering their decision and encouraging 100,000 new registrations in 2025. With more than 4,000 Canadians waiting for a life-saving transplant and approximately 250 people dying each year while waiting, the need for donors is critical.
How You Can Get Involved
Canadians are encouraged to show their support leading up to April 7, 2025, by:
- Registering as an organ and tissue donor and telling their family about their decision.
- Hosting a Green Shirt Day event in their community.
- Posting a selfie or video sharing why they are a registered donor.
- Organizing an online/social media donor registration drive with friends and family.
- Wearing GREEN on Green Shirt Day and sharing support online.
- Lighting up their neighborhood green—whether through green lights, lawn signs, or hanging a green shirt in a visible place.
- Ordering an official Green Shirt Day T-shirt, hockey jersey, bumper stickers, lawn signs, and flags from Green Shirt Day’s official store.
- Spreading the message using @greenshirtday #GreenShirtDay #LoganBouletEffect on social media.
To find out how to register as an organ and tissue donor in your province, visit:
About Green Shirt Day
Green Shirt Day was created to remember the victims and families affected by the Humboldt Broncos bus crash and to continue Logan Boulet’s legacy by inspiring Canadians to register as organ donors and discuss their wishes with family members.
Led by the Boulet family and the Canadian Transplant Association, Green Shirt Day partners include Canadian Blood Services, Canada’s Organ & Tissue Donation Community, The Kidney Foundation of Canada, and generous sponsors like iA Financial Group. The campaign seeks to spark meaningful conversations and drive action towards life-saving organ and tissue donation awareness.
Media Contacts
For media inquiries, interviews, or additional details, please contact:
Green Shirt Day
Visit: Contact Us
Toby Boulet
Email: tobyboulet@shaw.ca
Canadian Transplant Association
Brenda Brown, President
Phone: 604-807-8282
Email: brownbrenda33@gmail.com
Give Life Alberta
Su-Ling Goh, Communications
Phone: 825-966-3826
Email: Su-Ling.Goh@ahs.ca
Canadian Blood Services Media Line
Phone: 1-877-709-7773
Email: media@blood.ca
The Kidney Foundation of Canada, Southern Alberta Branch
Michelle Hofer, Manager, Communications and Community Development
Phone: 587-333-4349
Email: michelle.hofer@kidney.ca
Together, let’s continue Logan’s legacy and make a life-saving difference.
#GreenShirtDay #LoganBouletEffect
